Our Story
More Than Grooming. A Legacy in the Making.
Where It All Began — 2020
For the past seven years, our product creator, Jenise Mills, has brainstormed different business ideas in search of a business model that best fits her son's personality. She thought of a pencil business, a bow tie business, and even a lemonade business.
Every mother's dream is to see her son grow into a well-kept gentleman.
J'don has the greatest role model in his life for this — his dad.
Today, we launch a hair and beard business that will not only teach our son about entrepreneurship but, hands down, how to be THAT GUY.
THAT GUY — Dedicated to J'don Levi Phillip.
— Our Original Founding Story, November 2020
THE NEXT CHAPTER — 2026
Six Years Later. Same Purpose. Greater Vision.
What began in 2020 as a mother's vision to introduce her son to entrepreneurship has grown into something much more meaningful.
Six years later, THAT GUY Hair & Beard Products remains rooted in the same purpose: building confidence, encouraging self-care, and inspiring the next generation to understand the value of ownership, discipline, and entrepreneurship.
As our son grows, so does the vision behind the brand.
Our journey has been one of learning, creating, refining, and evolving. We've taken the time to revisit our formulations, improve our products, and be more intentional about the grooming experience we want to deliver.
This relaunch isn't simply about introducing a new look or restocking our shelves. It's about presenting a more refined version of the brand we believed in from the very beginning.
Our beard oil, beard butter, and beard soap have been thoughtfully reformulated with a renewed focus on quality, beard care, moisture, softness, and the everyday grooming needs of men.
But beyond the products, our mission remains personal.
We want THAT GUY to represent more than a well-groomed beard. We want it to represent a man who takes pride in himself, carries himself with confidence, values his appearance, and understands that being a gentleman goes far beyond how he looks.
Because being THAT GUY isn't just about how you look. It's about who you are becoming.
As we celebrate our sixth anniversary in November 2026, we are proud to introduce this next chapter of THAT GUY Hair & Beard Products.
To everyone who supported us from the beginning, thank you for being part of our journey.
And to our son, J'don Levi Phillip, the inspiration behind it all: this brand began with you, and its purpose will always carry your name.
Established in 2020. Refined in 2026. Built on Purpose.
THAT GUY Hair & Beard Products
Grooming with Purpose. Growing a Legacy.
